Take Your Cat to the Vet

Public Service Announcements 2021

 

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Dear PSA Director:

In this television and radio public service announcement, cat lover and actress, Kat Dennings (Thor, WandaVision), teams up with veterinarian and reality television star, Dr. Diarra Blue, and kitten rescuer and humane educator, Hannah Shaw (Kitten Lady), to encourage cat owners across the United States to pledge to take their cats to the veterinarian every year.

While more than forty-two million households have at least one cat, totaling more than 90 million cats¹ across the United States, few of these cats are receiving proper medical care. In fact, more than half of all cats don’t receive veterinary care on a regular basis – 83% of cats visit the veterinarian before their first birthday, but over 50% don’t return until they become sick or are in pain.

Now in its sixth year, Royal Canin’s annual Take Your Cat to the Vet initiative works to raise awareness about this important issue facing cat health and help break 

down the barriers that prevent cats from going to a vet more often.

In addition, this campaign benefits Orphan Kitten Club’s Mightycat program – the world’s first grant program targeted to saving neonatal kittens. Every kitten season, thousands of motherless kittens are at risk of death on the streets and in animal shelters. Without a mother to care for them, kittens face impossible odds and can’t survive without specialized care. The Orphan Kitten Club is dedicated to saving the lives 

of these tiny felines by rescuing them in its state-of-the-art kitten nursery, ending the cycle through sterilization, and providing care for every kitten possible.

We appreciate your consideration in choosing to place this PSA on the air.  There is no end date.

 

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